Journal

Notes that belong beside a taxonomy, not a press kit.

These pieces are written for people already shipping. They are not a newsletter funnel. Read one, then go rename an event.

Code on a screen in a dark room

Taxonomy · 12 min

Name the event before the screen ships

A release that lands without a verb is how ghost events are born. Write the name in the ticket, not after the retrospective.

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Green terminal text on a black display

Metrics · 9 min

Why DAU misleads a subscription app

Daily actives flatter a product that is meant to be quiet. How we ask teams to report habit without inflating the room.

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Smartphone on a dark surface

Sessions · 11 min

Session windows that match human use

Thirty minutes is a vendor courtesy, not a fact about commuting or bedtime scrolling. Write the window down.

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Printed line chart on a desk

Cohorts · 14 min

Reading cohort charts without panic

A dip in week two is not always a product funeral. Clocks, samples, and the sentence you owe the board.

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Close view of a bar chart on paper

Experiments · 8 min

When to ignore a conversion spike

Under-powered tests and festival weekends still show up as arrows. Leave some spikes unpublished.

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